notintricate posted a photo:
все Horrorшо!
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notintricate
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notintricate posted a photo:
21.08.2011 собрали и смонтировали оболочку на "Стрелке", как результат работы кластера Skin/Fabrication нашего воркшопа "Точка ветвления: Взаимодействие".
5 months on
Uploads from notintricate - Making of DDS visual identity
This project is concerned with the development of visual identity for DJAHAYA DESIGN STUDIO. The studio specializes in providing a wide variety of designer services ranging from graphic design to small architectural forms.
Before formulating the concept, it was important to analyze the essence of the matter in order to understand what ideas are best suited to the studio’s specialization. This way, the subsequent graphic realization of the ideas could have some meaning besides being visually and aesthetically attractive.
The analysis was made with the aid of a concept-chart. It was chosen to go along the lines of answering questions which created a cloud of associations closely connected with the subject at hand. The chart outlines associative relations between the subject, the activity it is directly related with, and the attributes of this activity.
Briefly presenting the results of work with the chart in the text form, the number of words which formed the basis of the conceptual component may be highlighted: Creation and creativity, new ideas and forms, non-stereotype based patterns of thinking. All these concepts are connected with each other and are inextricably linked with the essence of Design.
It was desired that the search of the conceptual solutions of visual identity would lead to such approach which would be closely related with the results of the associative chart. I.e. graphic realization should represent all the concepts achieved. And the Creation is often non-linear and irrational.
We are surrounded by Design everywhere, whether it is work of nature or man-made objects. And the idea of Creation is embodied in fractal geometry. Ideas of fractal geometry became the prototype of the future concept, serving as a source of inspiration.
Fractal geometry became a source of inspiration for many artists and architects, and here is nice article by Charles Jencks «THE NEW PARADIGM IN ARCHITECTURE» for those who is interested in subject. (russian version of article can be found here here)
Variation of marvelous geometric figure «Spidron» was laid as the basis of graphic solution. This figure was described by Daniel Erdely, Hungarian painter and designer.
A spidron is a plane figure consisting of an alternating sequence of equilateral and isosceles (30°, 30°, 120°) triangles. Within the figure, one side of a regular triangle coincides with one of the sides of an isosceles triangle, while another side coincides with the hypotenuse of another, smaller isosceles triangle. The sequence can be repeated any number of times in the direction of the smaller and smaller triangles, and the entire figure is centrally projected through the mid-point of the base of the largest isosceles triangle. The general concept of Spidron system is fully described here.
I would like to elaborate how this fractal structure was used by me in the visual identity creation process.
That's how definition of parametrically created spidron module looks. The principle of pseudo-recursion is applied here:
And this is the same definition, but clustered with more iterations.
Here you can see the structure:
Having constructed the basic planar Spridron module in the 3d-space, I use it for creation of the space-filling fractal pattern.
This planar pattern becomes volumetric when I assign the proper values to the vertex points.
Afterwards, this pattern is used to create the spatial structure.
Because the desired image should be more dynamic I apply the modifier to target surface which allows to achieve different compositional solutions due to the variety of its parameters.
They can be both planar and volumetric. This approach allows to create interactive designs, where sidron-surface performs multiple transformations transfering from easily readable pattern to different fancy shapes. The whole surface is polygonal, and any object in 3d space can be represented as a polygonal structure. That’s why it is possible to create dynamic animations with transition of spidron surface to any volumetric image. This is a vast plane for imagination.
It is an attempt to implement complex idea in graphic design, which is veiled by straightforward looking outcome. The result is bright, dynamic and structural graphic solution corresponding to the selected conception.
Logotype creation
In the process of logotype development numerous versions were elaborated, the most interesting version was the idea of graphical representation of the «D» character in the context of irrational module-grids usage. This version could be seen here. But this version was just an intermediate stage. It was desired that the final logotype idea would be closely related to the general conception. And the prototype corresponding to this idea became the concept of «impossible figures», in particular «Penrose Triangle».
From one point of view this figure is subconsciously interpreted by visual system as impossible, while looking at this figure from another point of view reveals its possibility.
This principle represents the idea why impossible figure was taken as a prototype for the logo. Client, looking at his problem, sees it’s impossibility for him, while designer looks at this problem through creative process prism and impossibility disappears, he implements his ideas to reality and solves the clients problem.
Logo creation sequence:
The final version of logo was in-depth elaborated. The shapes are built using module grid making the logo balanced and well adjusted. Due to the fact that three tones were avoided and logotype transitioned to dual tones the logo becomes more suitable to the multi-purpose requirements. It brings the logo concise and complete form. An important detail is that double «D» letter could be seen here, that shows us studio founder initials — David Djahaya.
Works in color as well
A list of visual identity medium was developed:
One-sided vertical business cards
Two-sided horizontal business cards
Personal business cards
QR-Code business card
Envelope
Pens
T-Shirts
The logotype works well in various scales. For example, it can be used like cufflinks.
Transformer business card
Conceptual promo-medium such as transformer business card was develped. The basis is transformable papertoy-puzzle. Transformation of an object from planar to volumetric form and opening the new edges represents the analogy of designers work, when he looks at usual things from another point, from the point of creative process.
Implementation of such solutions in graphic design is an attempt to bring a diversity to usual and familiar advertising medium.
Three hexagonal faces:
Transformer in action:
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9 months on
notintricate - Metabolic Aplhabet
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9 months on
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